THE POWER OF CULTURAL BACKGROUNDS IN CREATING INSPIRING EXPERIENCES

Ten years ago, when I left China and came to Melbourne to study, I could only find Singapore noodles when I was craving for budget Asian food. Today however I can easily find ten types of Chinese food and three different brands of bubble tea. Multiculturalism in Australia has also spread beyond cuisine with the bilingual broadcast at Melbourne airport, multilingual ATMs, and platforms like Alibaba allowing Chinese consumers to buy and ship soymilk makers to their homes in Australia to make their breakfast drinks and herbal soups.

THING WITH GOOGLE

GOOGLE NEW ZEALAND HOST FIRST ANNUAL THINK WITH GOOGLE EVENT

Agencies and advertisers gather to bridge the digital divide.

WHAT’S NEW

Right now, we’re seeing an explosion in demand for virtual reality content in the experiential marketing space.

In Australia, we can’t yet expect the average consumer to have a headset at home, and so the best place to offer these experiences are in public spaces and events.

Having said that, we can create sharable content in many different ways; users could upload a recording of what they did in the virtual world and tag a brand, 360 footage can be recorded and uploaded to sites that support it, such as YouTube and Facebook, or sharing mixed reality captures so that users online can get a sense of the experience, and prompt them to stop by to try it in person.

VR has begun to mature as a medium, and we’re slowly moving away from the simple 360 video-based content. There are plenty of unique opportunities that VR offers brands as richer experiences dosage of winstrol become more affordable and accessible, with the next few years promising to bring us a multitude of compelling and powerful experiences.

EXPERIENCE IS EVERYTHING

It’s a basic human truth that we need connection. Now, in the COVID-19 era, it’s more important than ever to find ways to connect.

Virtual experiences can still bring us together and allow us to share incredible moments and unforgettable paper writing help stories that leave a lasting impression.

THE POWER OF EXPERIENCES

“In these strange times, consumers and businesses still want to experience brands and our clients still want to connect with their customers. For us, the only thing that changes is the way we facilitate that. Our strong focus on innovation-centric solutions and our culture of collaboration, exploration and bravery are still fundamentally what enable us to create unforgettable brand experiences.”

Caleb Bush 

SVP & MD, GPJ ANZ
MD ANZ, Project Worldwide